Privacy Policy

Last updated: October 23, 2026

1. About This Policy

By Reed (“By Reed,” “we,” “us,” or “our”) runs this online store and website, along with all related content, tools, features, products and services (together, the “Services”). Our store is built on Shopify, which allows us to offer the Services to you.

This Privacy Policy explains what personal information we gather, how we use it, and with whom we share it when you browse our website, place an order, or get in touch with us. Should anything in our Terms of Service conflict with this Privacy Policy, this Privacy Policy takes priority when it comes to the handling of your personal information.

By accessing or using the Services, you confirm that you have read and understood this Privacy Policy. We encourage you to review it carefully.

2. What Personal Information We Collect

“Personal information” means any information that identifies you, or that could reasonably be connected to you or to another individual. Information that has been anonymized or de-identified so that it can no longer be linked to you is not considered personal information.

Depending on how you use the Services, where you are located, and what the law allows or requires, we may collect or process the categories below, as well as conclusions drawn from them:

  • Contact details: your name, billing and shipping addresses, phone number and email address.
  • Payment details: credit and debit card numbers, financial account information, payment method, transaction details and payment confirmations.
  • Account details: your username, password, security questions, settings and preferences.
  • Shopping activity: products you view, add to your cart or wishlist, buy, return, exchange or cancel, plus your order history.
  • Messages to us: anything you include when you contact us, such as a customer service request.
  • Device details: information about your device, browser and network connection, your IP address and other unique identifiers.
  • Usage details: how and when you interact with and move through the Services.

3. Where We Get Your Information

We obtain personal information from the following sources:

  • You: when you create an account, browse or use the Services, contact us, or otherwise share information with us.
  • Automatic collection: from your device as you use our website and services, including through cookies and similar technologies.
  • Service providers: when companies we work with collect or process information on our behalf to support our technology and operations.
  • Partners and other third parties.

4. How We Use Your Information

Depending on your interactions with us and the Services you use, we may use your personal information to:

  • Run and improve the Services. This includes fulfilling our agreement with you, processing payments and orders, handling shipping, returns and exchanges, managing your account, sending account-related notifications, saving your preferences and items of interest, allowing you to leave reviews, and personalizing your shopping experience, for example by suggesting products related to past purchases.
  • Market and advertise. We may send you promotional messages by email, text or post, and show you ads on our website or elsewhere online, including ads based on what you have bought, added to your cart or otherwise done on the Services.
  • Keep things safe and prevent fraud. We use your information to verify your account, offer secure payment and checkout, and detect, investigate or respond to fraudulent, illegal, unsafe or harmful activity. If you create an account, please keep your login details private and do not share them with anyone.
  • Communicate with you. We use your information to provide customer support, answer your questions and maintain our relationship with you.
  • Meet legal obligations. We may use your information to comply with the law, respond to lawful requests from authorities or law enforcement, take part in legal proceedings or discovery, and enforce or investigate possible breaches of our terms and policies.

5. Who We Share Your Information With

In certain situations, we may share personal information with third parties for legitimate reasons, as described in this Privacy Policy. This may include:

  • Shopify and our service providers who work on our behalf, for example for IT, payment processing, analytics, customer support, cloud storage, fulfillment and shipping.
  • Business and marketing partners who help us deliver marketing and advertising. For instance, Shopify supports personalized ads with third-party services based on your activity across different merchants and websites. These partners handle your information under their own privacy policies. Depending on where you live, you may have the right to ask us not to share your information for targeted advertising based on your activity across other merchants and websites.
  • Parties you ask us to share with, or where you give consent, for example to deliver your order or when you use social media features or login integrations.
  • Our affiliates or other companies within our corporate group.
  • Others where required or appropriate, such as in connection with a merger, acquisition or bankruptcy; to comply with legal obligations (including subpoenas, search warrants and similar requests); to enforce our terms or policies; or to protect the Services, our rights, or the rights of our users and others.

6. Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about how you access and use the Services in order to provide and improve them. Information you submit through the Services is transmitted to and shared with Shopify and with third parties that may be located outside your country of residence.

To support and grow our business, we also use certain enhanced Shopify features that draw on data from your interactions with our store, with other merchants and with Shopify. For these features, Shopify is responsible for processing your personal information, including handling any requests you make to exercise your rights over that use. To find out more about how Shopify uses your personal information and what rights you may have, please see the Shopify Consumer Privacy Policy. Depending on your location, you can exercise certain rights through the Shopify Privacy Portal.

7. Your Rights and Choices

Depending on where you live, you may have some or all of the rights below. These rights are not absolute and may only apply in certain situations. In some cases, we may decline a request where the law permits us to do so.

  • Access: you may ask to see the personal information we hold about you.
  • Deletion: you may ask us to delete personal information we hold about you.
  • Correction: you may ask us to fix personal information that is inaccurate.
  • Portability: you may ask for a copy of your personal information and, in certain cases and with certain exceptions, ask us to transfer it to another party.
  • Communication preferences: you can unsubscribe from our promotional emails at any time using the link in those emails. Even after unsubscribing, you may still receive non-promotional messages, such as updates about your account or orders.

You can exercise these rights where offered on the Services or by contacting us using the details in Section 13. To learn more about rights relating to data processed by Shopify, visit https://privacy.shopify.com/en.

We will never treat you differently for exercising your rights. Where permitted or required by law, we may need to confirm your identity before acting on a request. You may also appoint an authorized agent to submit requests for you. In that case, we will ask the agent for proof of authorization and may need to verify your identity with you directly. We will respond to all requests within the timeframes required by applicable law.

8. Data Security and Retention

While we take steps to protect your information, no security system is completely secure, and we cannot guarantee absolute protection. Information sent to us may also be at risk while in transit, so we advise against using unsecured channels to send us sensitive or confidential information.

How long we keep your personal information depends on several factors, including whether we need it to maintain your account, provide the Services, meet legal obligations, resolve disputes, or enforce our agreements and policies.

9. International Data Transfers

Your personal information may be transferred to, stored in and processed in countries other than the one where you live.

When we transfer personal information out of the European Economic Area or the United Kingdom, we use recognized safeguards such as the European Commission’s Standard Contractual Clauses or equivalent agreements approved by the relevant UK authority, unless the destination country has been recognized as offering an adequate level of data protection.

10. Children’s Privacy

The Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has given us personal information, please contact us to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge of “sharing” or “selling” (as those terms are defined by applicable law) personal information of individuals under 16.

11. Links to Third-Party Websites

The Services may contain links to websites or platforms run by third parties. If you visit a site we do not own or control, please review its privacy and security policies and terms. We are not responsible for the privacy, security, accuracy or reliability of third-party sites. Information you share in public or semi-public spaces, including third-party social networks, may be visible to other users of the Services or of those platforms, with no restriction on how they use it. A link to another site does not mean we endorse it or its operators, unless we say so on the Services.

12. Complaints

If you have a complaint about how we handle your personal information, please reach out using the contact details below. Depending on where you live, you may be able to appeal our decision by contacting us, or file a complaint with your local data protection authority.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal or regulatory reasons. When we do, we will post the updated version on this website, revise the “Last updated” date above, and provide any notice required by law.

14. Contact Us

For questions about this Privacy Policy, or to exercise any of your rights, please contact us at:

By Reed
Email: info@byreed.store.com