Terms of Service

Introduction

Welcome to By Reed. Throughout these terms, “we,” “us” and “our” refer to By Reed. We operate this online store and website, including all associated content, information, tools, features, products and services, to offer you a curated shopping experience (the “Services”). Our store runs on Shopify, which enables us to provide the Services to you.

These terms and conditions, along with any policies referenced in them (the “Terms of Service” or “Terms”), set out your rights and obligations when using the Services. They contain important information about your legal rights, including warranty disclaimers and limitations of liability, so please read them carefully.

By visiting, using or interacting with the Services in any way, you agree to these Terms and to our Privacy Policy [LINK]. If you do not agree, please do not access or use the Services.

PART A: USING OUR STORE

1. Eligibility and Your Account

By accepting these Terms, you confirm that you have reached the age of majority in your state or province of residence, and that you consent to any minor dependents using the Services on devices you own, buy or manage.

When browsing our store or making a purchase, we may ask you for information such as your email address and your billing, payment and shipping details. You confirm that everything you provide is accurate, up to date and complete, and that you have the right to share it with us.

You are fully responsible for keeping your login details secure and for all activity under your account. Your account is personal and may not be sold, transferred, assigned or licensed to anyone else.

2. Permitted and Prohibited Use

You may only use the Services for lawful purposes. You may not, directly or indirectly, use the Services to:

  • (a) pursue any unlawful or malicious purpose;
  • (b) break any international, federal, provincial, state or local law, rule or regulation;
  • (c) infringe our intellectual property rights or those of anyone else;
  • (d) harass, abuse, insult, threaten, defame, disparage, intimidate or harm any of our staff or any other person;
  • (e) share false or misleading information;
  • (f) send, receive, upload, download or reuse any material that does not comply with these Terms;
  • (g) send or arrange the sending of advertising or promotional material, including spam, junk mail, chain letters or similar solicitations;
  • (h) impersonate, or attempt to impersonate, any other person or organization; or
  • (i) engage in any other behavior that restricts or interferes with anyone’s use of the Services, or that we determine may harm By Reed, Shopify or other users, or expose them to liability.

You also agree that you will not:

  • (a) upload or transmit viruses or other malicious code that could affect how the Services work;
  • (b) copy, reproduce, extract, sell, resell or exploit any part of the Services;
  • (c) collect or track other people’s personal information;
  • (d) spam, phish, pharm or pretext the Services;
  • (e) access the Services using robots, spiders, scrapers, data extraction tools, automated processes, AI tools (including agentic AI) or other automated or manual means; or
  • (f) interfere with, bypass or get around any security, authorization or access restriction measures we use, including robot exclusion headers.

We may suspend, disable or close your account at any time and without notice if we determine you have breached any part of these Terms.

3. Automated Agents

3.1 This section (the “Agent Terms”) applies whenever you use, permit, enable or cause an Agent to access, use or interact with the Services. An “Agent” is any software or service that acts autonomously or semi-autonomously for, or on the instructions of, any person or entity, and that can run on behalf of or through that person’s device without direct supervision.

3.2 An Agent may only access, use or interact with the Services if it identifies itself at all times and fully complies with section 3.4 below. An Agent may not access, use or interact with the Services if we have asked it not to.

3.3 We may restrict, including through technical measures, whether and how any Agent accesses, uses or interacts with the Services.

3.4 Every Agent must:

  • (i) identify itself as an Agent in all HTTP/HTTPS requests by including “Agent/[agent name]” in the request’s user agent string;
  • (ii) never hide or disguise that it is an Agent, for example by imitating human behavior or interaction patterns, or by solving or circumventing CAPTCHAs or other measures designed to tell humans and computers apart;
  • (iii) answer truthfully when asked whether the interaction is coming from a human or a computer; and
  • (iv) never bypass or avoid any measure intended to block, limit, change or control how Agents access, use or interact with the Services.

PART B: PRODUCTS, ORDERS AND PAYMENT

4. Product Information

We do our best to present our products and services accurately. However, colors and product appearance may look different on your screen depending on the device you use and its settings.

We cannot guarantee that the look or quality of any product or service you purchase will match your expectations or exactly match how it appears in our store.

Product descriptions may change at any time, at our sole discretion and without notice. We may discontinue any product at any time, and we may limit the quantities available to any person, region or jurisdiction on a case-by-case basis.

5. Placing an Order

Submitting an order is an offer to buy. By Reed may accept or decline any order for any reason at its discretion. An order is only accepted once we confirm it, and we must receive and process your payment before acceptance. Please check your order carefully before submitting it, as we may not be able to cancel it once accepted. If we decline, modify or cancel an order, we will try to let you know using the email address, billing address and/or phone number provided with your order.

Returns and exchanges are handled exclusively under our Refund Policy [LINK].

You confirm that all purchases are for your own personal or household use, and not for commercial resale or export.

6. Pricing and Payment

Prices, discounts and promotions may change without notice. You will be charged the price that applies at the time you place your order, as shown in your order confirmation email. Unless clearly stated otherwise, listed prices exclude taxes, shipping, handling, customs and import fees.

Prices in our online store may differ from those in physical stores or in stores run by third parties. From time to time we may run promotions with their own separate terms. If those promotion terms conflict with these Terms, the promotion terms will apply.

You agree to provide current, complete and accurate purchase, payment and account details for every order, and to promptly update your account information, including your email address and card numbers and expiration dates, so we can process your transactions and reach you when needed.

You confirm that: (i) the card details you provide are true, accurate and complete; (ii) you are authorized to use that card for the purchase; (iii) your card issuer will honor the charges; and (iv) you will pay all charges at the listed prices, including shipping, handling and any applicable taxes.

7. Shipping and Delivery

All delivery times are estimates and are not guaranteed. We are not liable for delays in shipping or delivery, including those caused by carriers, customs or events beyond our control. Ownership of the products and the risk of loss pass to you once we hand the products over to the carrier.

8. Errors and Inaccuracies

Information in the Services may occasionally contain typos, inaccuracies or omissions relating to product descriptions, prices, promotions, offers, shipping costs, delivery times or availability. We reserve the right to correct any such errors, update information, or cancel orders if information turns out to be inaccurate, at any time and without prior notice, including after you have placed your order.

PART C: CONTENT, THIRD PARTIES AND PRIVACY

9. Intellectual Property

All content on the Services, including trademarks, brands, text, displays, images, graphics, product reviews, video and audio, as well as their design, selection and arrangement, is owned by By Reed, its affiliates or licensors, and is protected by U.S. and international patent, copyright and other intellectual property laws.

You may use the Services for personal, non-commercial purposes only. Without our prior written consent, you may not reproduce, distribute, modify, create derivative works from, publicly display or perform, republish, download, store or transmit any material on the Services. Except where expressly stated, nothing in these Terms gives you any license or right under any patent, trademark, copyright or other intellectual property of By Reed, Shopify or any third party. Unauthorized use of the Services may violate federal and state intellectual property laws. All rights not expressly granted are reserved by By Reed.

The By Reed name, logos, product and service names, designs and slogans are trademarks of By Reed or its affiliates or licensors, and may not be used without our prior written permission. Shopify’s name, logo, product and service names, designs and slogans are trademarks of Shopify. All other names, logos, product and service names, designs and slogans on the Services belong to their respective owners.

10. Feedback and Reviews

If you submit, upload, post, email or otherwise send us any ideas, suggestions, feedback, reviews, proposals, plans or other content (together, “Feedback”), you grant us a perpetual, worldwide, sublicensable, royalty-free license to use, reproduce, modify, publish, distribute and display that Feedback in any medium and for any purpose, including commercial purposes. For example, we may use this license to operate, provide, assess, improve and promote the Services, and to fulfill our obligations and exercise our rights under these Terms.

You confirm that: (i) you own or hold all necessary rights to your Feedback; (ii) you have disclosed any payment or incentive you received for submitting it; and (iii) your Feedback complies with these Terms. We have no obligation to keep your Feedback confidential, to pay you for it, or to respond to it.

We may, but are not required to, monitor, edit or remove any Feedback that we decide, at our sole discretion, is unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable, or that infringes anyone’s intellectual property or these Terms.

Your Feedback must not infringe any third party’s rights, including copyright, trademark, privacy, personality or other personal or proprietary rights. It must not contain libelous, unlawful, abusive or obscene material, or any virus or malware that could affect the Services or any related website. You may not use a false email address, pretend to be someone else, or otherwise mislead us or others about where Feedback comes from. You are solely responsible for your Feedback and its accuracy. We accept no responsibility or liability for Feedback posted by you or any third party.

11. Optional Third-Party Tools

As part of the Services, we may give you access to tools provided by third parties, which we do not monitor, control or influence.

You agree that such tools are provided “as is” and “as available,” without any warranties, representations, conditions or endorsement of any kind. We have no liability whatsoever arising from or relating to your use of optional third-party tools.

Your use of these tools is entirely at your own risk and discretion, and you should make sure you are familiar with and agree to the terms set by the relevant third-party provider(s).

We may also introduce new features through the Services in the future, including new tools and resources. These will also form part of the Services and be subject to these Terms.

12. Third-Party Links

The Services may include materials and links to websites provided or operated by third parties, including embedded third-party functionality. We are not responsible for reviewing or evaluating the content or accuracy of any third-party materials or websites. If you choose to leave the Services to visit them, you do so at your own risk.

We are not liable for any harm or damages arising from your access to third-party websites, or from your purchase or use of any products, services, resources or content on them. Please read the third party’s policies and practices carefully before entering into any transaction. Any complaints, claims, concerns or questions about third-party products or services should be directed to that third party.

13. Relationship with Shopify

By Reed is powered by Shopify, which enables us to provide the Services to you. However, any sales and purchases you make in our Store are made directly with By Reed. By using the Services, you acknowledge and agree that Shopify is not responsible for any aspect of any sales between you and By Reed, including any injury, damage, or loss resulting from purchased products and services. You hereby expressly release Shopify and its affiliates from all claims, damages, and liabilities arising from or related to your purchases and transactions with By Reed.

14. Privacy

All personal information we collect through the Services is governed by our Privacy Policy [LINK], and some personal information may also be subject to Shopify’s Privacy Policy. By using the Services, you confirm that you have read these privacy policies.

As the Services are hosted by Shopify, Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit through the Services is transmitted to and shared with Shopify and with third parties that may be located in countries other than where you live, in order to provide services to you. Please see our Privacy Policy [LINK] for more detail on how we, Shopify and our partners use your personal information.

PART D: LEGAL TERMS

15. Disclaimer of Warranties

All information provided on or through the Services is for general information purposes only. We make no warranty as to its accuracy, completeness or usefulness, and any reliance you place on it is strictly at your own risk. We accept no liability or responsibility arising from reliance on such materials by you, any other visitor to the Services, or anyone informed of its contents.

EXCEPT AS EXPRESSLY STATED BY BY REED, THE SERVICES AND ALL PRODUCTS OFFERED THROUGH THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” FOR YOUR USE, WITHOUT ANY REPRESENTATIONS, WARRANTIES OR CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING ALL IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, MERCHANTABLE QUALITY, FITNESS FOR A PARTICULAR PURPOSE, DURABILITY, TITLE AND NON-INFRINGEMENT. WE DO NOT GUARANTEE, REPRESENT OR WARRANT THAT YOUR USE OF THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE. SOME JURISDICTIONS LIMIT OR DO NOT ALLOW THE EXCLUSION OF IMPLIED OR OTHER WARRANTIES, SO THE ABOVE DISCLAIMER MAY NOT APPLY TO YOU.

16. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT SHALL BY REED, OUR PARTNERS, DIRECTORS, OFFICERS, EMPLOYEES, AFFILIATES, AGENTS, CONTRACTORS, SERVICE PROVIDERS OR LICENSORS, OR THOSE OF SHOPIFY AND ITS AFFILIATES, BE LIABLE FOR ANY INJURY, LOSS, CLAIM, OR ANY DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL OR CONSEQUENTIAL DAMAGES OF ANY KIND, INCLUDING, WITHOUT LIMITATION, LOST PROFITS, LOST REVENUE, LOST SAVINGS, LOSS OF DATA, REPLACEMENT COSTS OR ANY SIMILAR DAMAGES, WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR OTHERWISE, ARISING FROM YOUR USE OF ANY OF THE SERVICES OR ANY PRODUCTS OBTAINED THROUGH THE SERVICES, OR FOR ANY OTHER CLAIM RELATED IN ANY WAY TO YOUR USE OF THE SERVICES OR ANY PRODUCT, INCLUDING, BUT NOT LIMITED TO, ANY ERRORS OR OMISSIONS IN ANY CONTENT, OR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF THE SERVICES OR ANY CONTENT (OR PRODUCT) POSTED, TRANSMITTED OR OTHERWISE MADE AVAILABLE THROUGH THE SERVICES, EVEN IF ADVISED OF THEIR POSSIBILITY.

17. Indemnification

You agree to indemnify, defend and hold harmless By Reed, Shopify and our affiliates, partners, officers, directors, employees, agents, contractors, licensors and service providers from any losses, damages, liabilities or claims, including reasonable legal fees, owed to any third party due to or arising from: (1) your breach of these Terms or any documents incorporated by reference; (2) your violation of any law or third-party rights; or (3) your access to and use of the Services.

We will inform you of any claim covered by this section, although a delay in notifying you will not release you from your obligations unless it materially prejudices you. We may take control of the defense and settlement of any such claim at your expense, including the choice of legal counsel, but we will not settle any claim that imposes non-monetary obligations on you without your consent, which you will not unreasonably withhold. You agree to cooperate in the defense of any such claim, including by supplying relevant documents.

18. Termination

We may end this agreement or your access to all or part of the Services at any time, at our sole discretion and without notice. You will remain responsible for all amounts owed up to and including the date of termination.

The following sections will remain in effect after termination: Intellectual Property, Feedback and Reviews, Privacy, Disclaimer of Warranties, Limitation of Liability, Indemnification, Termination, Severability, Waiver and Entire Agreement, Assignment, Governing Law, and any other provisions that by their nature are intended to survive termination.

19. Severability

If any provision of these Terms is found to be unlawful, void or unenforceable, that provision will still be enforced to the maximum extent allowed by applicable law, and the unenforceable part will be treated as removed from these Terms. This will not affect the validity or enforceability of the remaining provisions.

20. Waiver and Entire Agreement

Our failure to exercise or enforce any right or provision of these Terms does not mean we waive that right or provision.

These Terms, together with any policies or operating rules we post on this website or in relation to the Services, form the entire agreement and understanding between you and us regarding your use of the Services. They replace any earlier or concurrent agreements, communications and proposals between us, whether oral or written, including any previous versions of these Terms.

Any ambiguity in interpreting these Terms will not be held against the party that drafted them.

21. Assignment

You may not delegate, transfer or assign this agreement, or any of your rights or obligations under these Terms, without our prior written consent. Any attempt to do so will be null and void. We may transfer, assign or delegate these Terms and our rights and obligations without your consent or notice to you.

22. Governing Law

These Terms and any separate agreements under which we provide Services to you are governed by and interpreted in accordance with the laws applied by the federal and state or territorial courts in the jurisdiction where By Reed is headquartered. You and By Reed agree to the venue and personal jurisdiction of those courts.

23. Headings

Headings in these Terms are for convenience only and do not limit or affect their meaning.

24. Changes to These Terms

The most current version of these Terms is always available on this page.

We may update, change or replace any part of these Terms at our sole discretion by posting the changes on our website. It is your responsibility to check our website regularly for updates. We will notify you of any material changes as required by applicable law, and those changes will take effect on the date stated in the notice. By continuing to use or access the Services after changes are posted, you accept those changes.

25. Contact Us

Questions about these Terms? Contact us at info@byreed.store.com.